Floriade Expo 2012
Acquisition of International Participants for Floriade Expo 2012. 42 countries participated in the World Horticultural Exhibition which took place from 5 April until 7 October 2012 in Venlo (The Netherlands). Also facilitating over 50 incoming business missions and organizing matchmaking events.
“Floriade Expo 2012 is the World Horticultural Expo organized every ten years in the Netherlands. In 2012, the Venlo region hosted the sixth Floriade. The Central Administration Support Office (CASO) of Floriade 2012 handles all contacts with the national and international participants.
At CASO Elwin Hulscher was responsible for all projects. With his own initiatives and excellent organization skills he has shown that he delivers his work very professionally, also in a very hectic surroundings. Hereby I found that Elwin has made enormous personal development. He owns a lot of talent in organizing and facilitating incoming trade missions and B2B matchmaking events. During his whole working period at Floriade he has gained a lot of international contacts which have made a significant contribution to the great success of Floriade 2012. I can strongly recommend him.”
Paul Beck – Managing Director Floriade Expo 2012
Business delegations
Hosting and co-organizing over 100 incoming and outgoing business missions in close cooperation with local, regional and (inter)national stakeholders from in general horticulture and logistics sector in the past decade.
“As Mayor of Horst aan de Maas I was host during National Days and official visits from (inter)national high level delegations at Floriade Expo 2012. Our first meeting was during one of the National Days. During Floriade and the years that followed, I frequently worked with Elwin in receiving many international delegations in the Greenport Venlo region. Elwin made a positive effort in the follow up of the international contacts which were made during Floriade Expo 2012 by hosting international delegations from 2013-2016. Elwin did a great job from which the region has benefited greatly. I have experienced that Elwin has undergone great personal development since our first meeting. His (inter)national network of business and government contacts are of added value.”
Kees van Rooij – Mayor of Meierijstad / f. Mayor of Horst aan de Maas
Presentations at international events
Speaker on business events and horticulture tours in the following countries: Azerbaijan, Belgium, Brazil, Bulgaria, Croatia, Mexico, Poland, Qatar, Romania and Thailand.
International projects
Delivery of business reports and strategic advices for several investors and stakeholders in countries like, Azerbaijan, Croatia and Romania.
Also developed a Competence based curriculum for the occupation “Warehouse technician” with a specific focus on cold storage including teaching and learning materials. This is done in close cooperation with several stakeholders as part of the Private Sector Development and Technical Vocational Education and Training programme which has been developed jointly with the public partners and private sector in the South Caucasus Countries.
“The first time I met Elwin was during an event organized by the Netherlands Embassy in Romania at Piata de Gros Abundia in February 2016. There was a pleasant and good connection from the start. After this event I visited the Netherlands to learn more about the healthy food sector. Elwin prepared a very interesting visiting program. Additional meetings in Bucharest followed.
Elwin and his team, consisting a senior expert from the Netherlands and a Romanian consultant, delivered a valuable business plan which I could use in my process to make the right decision for my future business activities.
I look back on a successful cooperation with valuable meetings and discussions. Those discussions where on a professional, but also on a personal level. I wish Elwin a successful and healthy future. I am sure that our pathways will cross in future again.“
Camelia Sucu – Owner ClassIN
Floriade Expo 2022
Acquisition of International Participants for Floriade Expo 2022. 30 countries participated in the World Horticultural Exhibition which took place from 14 April until 9 October 2022 in Almere (The Netherlands). Also involved in organizing the National Days of the Official Participants and official visits of high officials and business delegations.
“In the preparation of Floriade Expo 2022 in Almere, with the Covid crisis in the world being a seriously complicating factor, Elwin played an essential role in the acquisition of participating countries. With relentless energy and a very professional approach, Elwin has not only maintained good relations with the potentially participating countries under very difficult circumstances but has also succeeded in increasing the willingness to participate in Floriade Expo 2022.
With a strong sense of responsibility, he has convinced quite a number of countries to participate in Floriade Expo 2022 in a very honest and open-minded, solution-oriented manner, in good consultation with his colleagues. His extensive network in the international horticulture industry combined with his professional skills enables Elwin to play a leading, initiating and coordinating role in all kinds of initiatives within this and related industries.”
Hans Bakker – CEO Floriade Expo 2022